A homage to Italian creativity and ingenuity, the Whitney Bag came about as the result of the unprecedented partnership between the Renzo Piano Building Workshop and Max Mara.
Anniversary Edition
To celebrate its 5th anniversary, the cult bag has been revived in a special edition version dedicated to the American painter Florine Stettheimer who boasts an important presence at the Whitney. A feminist and activist ante-litteram (1871-1944), Stettheimer’s work “Sun”, created in 1931, inspired the bag’s five new color variants and the design of the floral printed lining. Indeed an anniversary issue, or better yet five, to collect like works of art.
“Aesthetic” and “technical” are the fundamental concepts of this bag, which is directly inspired by the façade and proportion of the Whitney Museum of American Art in New York through the purity of its design and the careful selection of materials.
Whitney Bag, the making of
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